• Help to solve problems and provide a great User eXperience (UX) • A web page / landing page consists of 4 main sections ◇ Header ◇ Hero ◇ Body (with different sections) ◇ Footer
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Style
• Modern, retro, image based, text based or combination of two • Preferred colors and fonts • If no preference, opportunnity to up-sell by providing additional services like branding and logo consultation
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The Header
• Consists of logo and the navigation • Other elments such as brand, access to login, shopping cart, search bar, social media icons as secondary navigation (separated by using different background color) • Goal: Easy to find what the visitors need • Avoid having too much info and minimize the heading so it's not too busy
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Hero Section
• Most important section ! • To grab viewers attention and interests and ask them to do something which is know as Call To Action (CTA) • CTA can be asking the visitors for contact info (email address), purchase something, subscribe to newsletter in the form of a button • You have to give the visitors something in return (Irresistable Offer)
• Goal: Sell the product / service being offered • Subdivided in different sections • Include something like: ◇ Testimonials: provide some form of social proof and build trust ◇ Being feature in media ◇ Video promo • You may want to include a CTA or a new CTA here
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The Footer
• Think of it as the last chance to give visitors what they need • May include copyright notice, links like privacy policy, support link, social media links, site map etc.
Index