Tips for Building Charts



Less is More - KISS



• Minimize use of formatting delivers the message without the noise

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• If you have multiple messages, consider building multiple charts or making the charts dynamic so the user can choose the view

• Label the chart once if they use the same labels. Alternatively, use a panel chart

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Know Your Audience



• A chart isn't always the best method of communications, sometimes a table is better, especially when the information needs to be precise

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Formatting



• Link related data with common colors
• If in doubt, use shades of grey
• Consider a label for the lines on your Line chart instead of a legend

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• Consider only labelling the first and/or last, or highest and lowest

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• You don't need black borders around your charts
• You should bequeath the darkest colors to the most important information. Use lighter shades for chart title, axis labels and gridlines

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• Limit the number of fonts to 2 or less. Good fonts to use are Calibri, Tashoma, Verdana, Helvetica
• Don't make people turn their heads to read the axis labels. For example abbreviate months to J, F, M, A etc.

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• For nominal categories like department names, regions etc. change it to a bar chart so they can be easily read

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• Bar and column chart axis should always include zero

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Chart titles don't have to be boring. Use them to make a statement about the results in the chart

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